Elevator pitch template: a 30-second script with examples
Updated November 2, 2026 · Anthony Delmotte
In short. An elevator pitch is about 30 seconds, roughly 75 words: the problem you solve, who for, how you are different, one proof, and one ask. Write it, cut it in half, then say it out loud until it sounds like conversation.
The template
Replace everything in [brackets] before you read. Each paragraph becomes one card. 59 words as written, before you fill in the brackets.
You know how [audience] struggle with [problem]?
I’m [first name], and at [company] we [what you do, in plain words].
Unlike [the usual way], we [what makes you different].
So far, [one proof: customers, revenue, a result, a pilot].
I’m looking for [your ask: an intro, a meeting, feedback, investment]. Could we [next step: grab ten minutes next week]?
How to make it yours
Start with the problem
People remember a problem they recognise far better than a product name.
Say it like you would to a friend
No jargon. If a 12-year-old can repeat it, it works.
One ask, specific
“Ten minutes next week” gets a yes more often than “let’s stay in touch”.
Keep a 10-second version
The first two lines alone should work when someone asks “so what do you do?”.