Reel and TikTok script template (30 seconds)
Updated November 2, 2026 · Anthony Delmotte
In short. A 30-second Reel is about 70 to 90 words: a hook in the first three seconds, two or three quick points, a payoff, and a reason to follow. Record vertically with the script right under the front camera so your eyes stay on the lens.
The template
Replace everything in [brackets] before you read. Each paragraph becomes one card. 51 words as written, before you fill in the brackets.
[Hook: under ten words, a bold claim or a question.]
Here are [number] things [your audience] gets wrong about [topic].
One: [point one, one sentence].
Two: [point two, one sentence].
Three: [point three, one sentence].
[Payoff: the surprising takeaway or the result.]
Follow for [what they’ll get from your next videos].
How to make it yours
Say the hook in the first second
No intro, no name, no “so”. Start mid-thought.
One line per point
Short-form moves fast; one sentence per idea is plenty.
Batch five at once
Write five scripts, set up once, record them all in one session.
Let the prompter keep up
Short-form is fast; a voice-following prompter keeps pace and waits on the beat before the payoff.